Andrew Goodwin's Other Theory.

Andrew Goodwin feels that we should rethink the structure of a music video as he feels that traditional narratives don't apply to pop videos. They approach narratives from a different perspective then novels and films. There are a number of reasons for this:

1. Pop videos are built arround sound - Don't pose traditional narrative structures

2. In pop videos the singer is both narrator and character

3. The singer oftens looks directly at the camera in order to extend their performance and involve the viewer

Pop videos seem to rely on repetition and they often repeat image. The repetition in parts of songs and there rhythms help to link the song with its genre, and have certain expectations. Pop videos have to have some closure, as do the songs lyrics. The end of the video is often reflected in the structure of the music.

Some videos are autonomous from the music they spring from. The visualisations of the song go beyond the original meaning. The visual aspects can provide pleasure - which encourages repeated viewing (promotes music), they could promote other commodities - Films. So it can be said that there are three types of relations between songs and Videos...

Relation Of Video to Song

Illustration

A GOOD EXAMPLE OF THIS

IS

LOVE THE WAY YOU LIE BY EMINEM AND RIHANNA

. THE VIDEO REFLECTS THE NARRATIVE OF THE LYRICS

Music Videos can convey the narrative with uses of imagery to help convey the meaning of lyrics and show genre.

Amplification

EMPIRE STATE OF MIND IS AN EXAMPLE OF AMPLIFICATION AS THE LYRICS 'NEW YORK' ARE AMPLIFIED BY THE IMAGERY OF NEW YORK IN THE BACKGROUND.

Similar to repetition. New meaning and effects of the lyrics are constantly shown through out the video

Disjunctive

ALEJANDRO IS A KEY EXAMPLE OF A DISJUNCTIVE VIDEO AS THERE IS NO CONNECTION BETWEEN THE LYRICS AND VISUALS

The meaning of the song is ignored. There is little connect between the lyrics and video.

Pop videos often have easily recognisable features. This involves the objectification of women to make them desirable to male members of the audience, this is very common in Hip-Hop / Rap videos. This is one example of how pop videos try to broaden there target audience. Being as "pop", is an abbreviation of "popular", this reflects the main objective of these videos, to become popular and publicly liked. By objectifying women within the video, a song that may be more popular with females, now has a video that also appeals to males.